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Bocconis phd program in business administration and management provides students with an invaluable chance to receive topnotch training from brilliant and wellrespected professors. Department of marketing research and consumer behaviour theses of ph. Doctoral thesis in business and management studies. Focus of the dissertation and research questions 4 2.
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Any suggestionsinsights would be greatly appreciated thank you, peter desmond. Thesis ideas, phd dissertation for mba students, reports in pdf. Dissertation barbara jenes theoretical and practical issues in measuring country image dimensions and measurement model of country image and country brand supervisor. To make your career in the challenging world of business, a doctoral degree in marketing is all you need. Peter bertalan, phd consumers judgment of marketing communication on milk and dairy products market author. A research study on the impact on performance of sustainable competitive advantage of selected. Introduction the valueadding advantage of this degree lies in the exposure to independent research and thus making a contribution to the body of knowledge in the marketing discipline. As phd students, we were offered a wealth of opportunities to develop.
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